An Open Letter to Cumulus Media Inc. and Q100 about it's Sixflags Promotion
Q100 was running a promo for DitchDay that was to encourage people to go to SixFlags today, between 6 am and 9 am for free admission to the park. Lo and behold the park was swamped before 6 am and the gates closed and the freeway offramps blockaded by police. Cumulus Media Inc. should be billed for the horrible traffic problems they caused. Not to mention the thousands who weren't able to get in for the free day and the countless people holding passes and other tickets that will not be allowed into the park today. Below is a copy of the letter I have sent them all regarding this.
I was not a listener to your station, until today. You see, today you caused a great deal of disturbance, not only in my life but in the life of my family, and tens of thousands of others, many of whom also were not listeners to your station.
It is this reckless disregard for anyone and everyone, trying to get publicity at any cost that has put you in position to receive every bit of effort I can muster in making sure you pay for the stunt you pulled off today. In doing so you have not only brought my anger down on yourself but also your sponsors, this is why I have become a Q100 listener, so I can discover what companies have mistakenly given you advertising revenue that has allowed the continued existence of your station.
As I discover each of your advertisers I will in turn be contacting them and notifying them that their further affiliation with Q100 and/or Cumulus Media Inc. will result in my fevered efforts to not only purchase from their competition myself but I will also be very verbal online and in person with anyone whom I can get to listen about why they should avoid companies like yours and your sponsors who continue to support you.
As far as I am concerned you are no better than the advertising company who had to pay Boston $2million for the hysteria they were a party to or any of the other countless poor excuses for marketing ideas that have graced our country this year.
Was no one in your whole company capable of guessing the possible ramifications of your so called promotion? Obviously not. Let me spell some of them out for you.
* Listeners don't get into the event at 6 Flags. Not a big deal to you, but to thousands of listeners who had promised their kids they were going its a huge deal. To the listeners who took a irreplaceable day off from work (because some of us only get limited vacation days per year).
* People on spring break don't get into 6 Flags, because of your filling the park to 'capacity', or was that merely the most people that you were allowing in for free. I find it very interesting to note that the parking area was no where near as full as it normally is in the spring or summer, why is that? Did everyone come on buses?
* People in a 20-50 mile radius of the park, have their morning routines destroyed by you. Yes, I know, a little traffic never hurt anyone right? Except for the people involved in accidents along the most traveled routes to your marketing spectacle today, some probably even caused by the huge increase in traffic volume that your even triggered. Were any of the accidents fatalities today, maybe caused by EMS being unable to reach the people in time?
* Except for the people who were an hour or more late for work, how many lost their jobs because through no fault of their own other than they had to use a freeway that was extremely congested because of your publicity stunt.
* How about the people who weren't able to get police service because police from 3 counties had to respond to help block traffic and shut down the park? How many of them had a rougher or more deadly day because of your stunt? Placing a prank phone call to the police usually results in charges being filed for just this reason, pulling police from their assigned duties to do something frivolous.
I would certainly have hoped a radio station would have more sense under its roof than what resulted in the above. But hey, what do you care right? You got all the publicity of a presidential election! Obviously you don't care about your listeners, it was shown quite clearly today when your DJ's were talking about the contest about riding roller coasters and one of the female DJ's pleaded "please tell me you signed a release". So worried about your own back, and the stations liability that you clearly show you don't care about the life and limb of that listener one bit, other than hoping she will generate you publicity and not sue you if she gets hurt generating that publicity. You are behaving no better than the station in California ( KDND ) that allowed Jennifer Strange to die over a promotion.
It is companies like yours, who in pursuit of the almighty dollar, show they don't care who gets trampled in the process. Lets hope your sponsors show a little more class and moral foresight.
I will also be suggesting that all counties involved in helping to shut down the park, and deal with your promotion induced traffic nightmare, bill you for services rendered.
Copies of this email will be available on my website http://patentlystupid.com for perusal by the public.